It’s kind of assumed that any artist, musician or producer should have a social presence on social networks. If a label handles everything, they take care of it, otherwise it’s really a matter of doing it yourself or hire someone to work on this. With no social network presence, your whole Internet marketing activity is pretty much a dead end.
As for the current state… I think MySpace is stagnating even more; artists are linking to each other and the fans go away. Facebook tries to become a more generic social network but it has it’s ideas about friends and family that does not really work that well with a generic system. Twitter has its use but it’s real-time updates with no long-term two-way communication options between fans and artists.
Then there’s all the rest, iMeem, Last.fm, Mog.com, Discogs and all kinds of other wannabies. You start to see the problem, how to update and maintain all those connections. I’ve kind of given up and I’m using SoundCloud to pump out new music now and then to various social network locations.
Me thinks there’s again a time and place for the next MySpace, but this time done right. Maybe Spotify and/or Mog could take this role in combination with exploring and finding artists. MySpace never handled the band promotion properly. Just the aesthetic look of the sites were appalling.
Another option might be sites that collect other social network information and present them in one place — I would expect such aggregators to start showing up. Meanwhile, being network social eats up precious time that could be spent in the studio or practicing live events.