The Official KSAND Kent Sandvik Web Site

Producer, guitar player, composer and maker of noise.

Creating Good Names – Branding

Posted on | March 4, 2007 | 1 Comment

nanotec400x400fla.pngThis is a good posting from Create Digital Music about creating names for music projects. I read their blog I read every day. Names are important, they are a brand.

Some other notes from my side. I tend to create project or pseudonym names with a story behind it. Genietronix is for example a tech house name I use for tech house productions. The story behind it is that the venture capitalists here at Sand Hill (that’s where most of them reside here in Silicon Valley) is providing millions and millions of dollar to this startup biotech company they believe are working on new bio technologies. While all the money is actually used for music productions done in a secret studio inside the startup. This way you have a feeling for what do do next, or inspiration about new songs (like Nanotec that I will release today out for the promo circuit).

The Nanotec track was actually inspired by reading a collection of Nanotech short stories — NanoTech edited by Jack Dann and Gardner Dozois, if you have a chance, it’s fun reading, mind inspiring what one could do with tiny machines crawling everywhere. There’s a huge universe on the microscopic scale, we sometimes forget that — hey, that might be another starting point for a new track…

Many of the ideas and names that bubble up in my head is from reading books and watching movies and other TV programs. So don’t just get stuck in the studio for days, open up the mind and do a lot of reading, watching programs, or attend all kinds of non-music events, as well.

You could create a lot of good names by taking one or two existing names, and change the spelling just a little bit, like the Genietronix name, but the main idea was that the Genie is out of the bottle, and its tech centric. “nix” is also very techie, Unix and so on… So figure out what you want to achieve, and the project name will soon bubble up from the subconsciousness, as long as there’s a good idea driving it all.


One Response to “Creating Good Names – Branding”

  1. womoma
    March 5th, 2007 @ 8:36 AM

    Dont forget which puts random words together and comes up with occassional gems.

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